Sachin Tendulkar has been sponsored by several brands throughout his career including Boost (1990–present), Pepsi (1992–2009), Action Shoes (1995–2000), MRF (1999–2009), Adidas (2000–10), Britannia (2001–07), Fiat Palio (2001–03), TVS (2002–05), ESPN Star Sports (2002–present), Sunfeast (2007–13), Canon (2006–09), Airtel (2004–06), Rorito (2016-), G-Hanz (2005–07), Sanyo BPL (2007–present), Toshiba (2010–present), Colgate-Palmolive, Philips, VISA, Castrol India (2011–12), Ujala Techno Bright, Coca-Cola (2011–13) and Musafir.com (2013–present).
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