General Tire, is an American manufacturer of tires for motor vehicles. General Tire is the official tire supplier of the ARCA Menards Series since 2016, previously it did the same at the NASCAR Whelen Euro Series in 2019 and 2020. The brand also sponsors the Best in the Desert and the Jeep Jamboree. The brand sponsored off-road driver BJ Baldwin from 2009 to 2019.
Who owns General Tire?
With more than 100 years of experience in the tire industry, General Tire is a world leader in the manufacture and marketing of tires of all kinds and is a major exporter of tires around the world. A subsidiary of Continental Aktiengesellschaft (A.G.), Europe’s second-largest tire and rubber manufacturer, and the fourth-largest in the world as of 1987, General Tire constitutes the biggest and most important component of this German tire holding company.
When one of Europe’s largest tire manufacturers, Continental Aktiengesellschaft of Hanover, Germany, became interested in the possibility of purchasing General Tire, the shareholders of GenCorp were more than willing to sell.
Continental is one of Europe’s oldest tire manufacturing companies, and the first tire company in the world to develop, in 1904, tires with treads. The acquisition of General Tire, Inc., would give Continental a firm foothold in North America. In June of 1987, General Tire was sold to the German tire group for $628 million, thereby transforming Continental into the fourth-largest tire company in the world.
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